Does it make sense to market a facial service as an oncology facial?
Put yourself into the shoes of the ‘average spa’ client who reads a spa menu and sees one of the options is an Oncology (Cancer) Facial. What thoughts would go through their minds and what would entice them to have a ‘cancer’ facial? Surely, that would be enough to turn them away from that option? I don’t believe anyone would want to have a ‘cancer’ facial?
Put yourself into the shoes of someone living with cancer – would they want an ‘oncology facial’. This client may already be having taxing cancer treatment – would they perhaps associate an oncology facial with something uncomfortable? If so, I don’t believe they would opt for having a ‘cancer facial’ either.
So, what are we marketing as Oncology Estheticians? We know those living with cancer want to be seen and treated as ‘normal’, so they should have a choice of most spa services – what we do as oncology estheticians is to PERSONALISE (modify) an spa treatments according to the client on the day of their spa treatment.
Choosing your words carefully for your spa menu is paramount!