>>Your Choice of Words when Promoting Oncology Skincare services

Your Choice of Words when Promoting Oncology Skincare services

It is apparent that some of our Oncology Esthetics® graduates are inappropriately promoting their services using terminology on their spa menu’s; websites and other marketing collateral that is upsetting oncology medical professionals, and health department officials. Please note if you are a licensed or certified esthetician or beauty therapist, you are NOT offering oncology consultations, nor are you offering oncology treatments in your spa/clinic.

What you are offering is an oncology SKINCARE consultation, and you are offering a SKINCARE treatment for a person living with cancer. Please also be aware the word ‘treatment’ can also be contentious.

When creating or updating your spa menu it is recommended that you indicate you offer modified skincare services to people living with cancer. If you offer an ‘Oncology Facial’ a person with cancer may be happy or not happy to select this option. However, if you indicate you offer a ‘Soothing, Hydrating Facial’ which can be modified for those living with cancer, that would appeal to a larger selection of clients.

Disclaimer: OTI is NOT responsible for any terminology used on graduates spa menu’s or marketing collateral. This is the responsibility of the individual esthetician/beauty therapist.

By | 2017-11-10T05:56:38+00:00 June 12th, 2015|Morag's desk|2 Comments

2 Comments

  1. nancy kasian June 17, 2015 at 7:00 pm

    This is very true and happy it has been addressed. Even as a registered nurse, with an oncology background, I must be careful when promoting my services.
    Let’s not step on any toes, we need these professionals on our side to help promote the other work we do.
    Thanks
    Nancy.

    • Morag July 19, 2015 at 1:43 pm

      Hi Nancy

      I repeatedly mention correct use of verbage in my Oncology Esthetics Foundation Trainings and our Oncology Esthetics group coachings….and the incorrect terminology still gets used.

      So, we just need to keep reminding estheticians and beauty therapists to pay attention to this or they’ll run into issues with being reported to their local state boards and health departments. Issues are currently in the US.

      Regards
      Morag

Comments are closed.

UPCOMING TRAINING EVENTS

  1. ONCOLOGY AESTHETICS FOUNDATION TRAINING (OAFT) + APPEARANCE RECOVERY : SYDNEY, NSW

    January 19, 2018 @ 8:00 am - January 20, 2018 @ 5:00 pm
  2. ONCOLOGY AESTHETICS : APPEARANCE RECOVERY – SYDNEY, NSW

    January 19, 2018 @ 8:00 am - January 20, 2018 @ 5:00 pm